Monal Restaurant
Social Media Launch + Full Marketing · London
195K+
Total video views
68K
Single reel organic
133.9K
TikTok views
Monal, a Pakistani restaurant in London, was launching with no social media presence. Word of mouth wasn't scaling, and in a competitive London dining market, food content on TikTok and Instagram is what drives new covers.
Short-form video is the highest-leverage content format for restaurants — one great clip can reach tens of thousands without paid spend. Built a video-first content system where every piece of content is designed to be repurposed across TikTok, Instagram, and beyond.
Launched Monal on social media from zero, then took over all marketing. Built and ran a video-first content system producing and distributing short-form clips across TikTok and Instagram. One reel alone reached 68K organically. Paired with paid campaigns to amplify top-performing content, resulting in 195K+ total video views across the accounts.
Social media launch from zero, then full marketing ownership across channels
Short-form video production workflow built around restaurant content
Organic TikTok strategy delivering 133.9K views
Instagram Reels distribution with 127K views across content
Paid campaign amplification on top-performing organic clips
Single reel organic reach of 68K — no paid spend
195K+
Total video views
68K
Single reel organic
133.9K
TikTok views
-
195K+ total video views across TikTok and Instagram
-
Single reel achieved 68K organic reach with no ad spend
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Consistent video content pipeline established for ongoing distribution
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