AI Automation

Convergence

AI-Powered Sales Agent

Hours → Secs

Qualification time

100%

Leads auto-contacted

0

Extra headcount needed

Meta Ads Lead Form GPT-4 Agent Qualify Educate Objections Book Demo
The Problem

A sales team was spending hours manually qualifying leads arriving from Meta ad campaigns before a real sales conversation could begin. High volume meant most leads went cold before anyone reached out.

Our Approach

Instead of routing leads to humans for a first pass, we put GPT-4 first. The agent pulls lead context straight from Meta Ads, injects it into the prompt, and drives the whole top-of-funnel conversation — only escalating when a human is actually needed.

What We Built

Built a Rails-based AI agent that integrates with Meta Ads API to ingest new leads automatically, enriches each lead with campaign context, and runs it through a GPT-4 conversation state machine covering qualification, product education, objection handling, and demo booking. Per-lead conversation memory enables continuity across sessions. Admin dashboard for the sales team to monitor, review, and escalate.

Meta Ads API integration — leads ingested and processed the moment a form is submitted

Lead context injected into GPT-4 prompts — responses are personalized, not generic

State machine: qualification → product education → objection handling → demo booking

Per-lead conversation memory for continuity across multi-session interactions

Admin dashboard to monitor agent activity, review full conversations, and escalate

Tech Stack
Ruby on Rails GPT-4 Meta Ads API PostgreSQL Redis Sidekiq
Outcomes

Hours → Secs

Qualification time

100%

Leads auto-contacted

0

Extra headcount needed

  • Time-to-qualification dropped from hours to seconds for every incoming ad lead

  • Small team handles a significantly higher lead volume without adding headcount

  • Top-of-funnel sales conversations fully automated end-to-end

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