Fusion Hut
1.73K Clicks & 69.5K Impressions · Cambridge
1.73K
Clicks in 6 months
69.5K
Organic impressions
6mo
To results
An Indian restaurant in Cambridge had minimal online visibility. Local restaurant search is competitive — Google Business Profile, local SEO, and content all need to work together for a restaurant to appear when someone nearby searches for a dining option.
Local SEO for restaurants is different from national campaigns. Focused on local search intent, Google Business profile optimisation, and building content that targets the specific queries Cambridge diners type — from cuisine type searches to occasion-based queries.
Built an SEO strategy and content architecture for Fusion Hut targeting local Cambridge restaurant searches. Within 6 months, the restaurant achieved 1.73K clicks and 69.5K organic impressions — establishing consistent search visibility for competitive local dining queries.
Local SEO strategy targeting Cambridge restaurant and Indian food queries
Content architecture mapped to local search intent and occasion-based queries
Google Business Profile optimisation for local pack visibility
On-page optimisation across website pages and menu content
Performance tracking and iteration over the 6-month period
1.73K
Clicks in 6 months
69.5K
Organic impressions
6mo
To results
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1.73K organic clicks in 6 months from zero starting baseline
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69.5K organic impressions establishing local search presence
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Consistent visibility for competitive Cambridge dining searches
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