Carolina Land Experts
Google Ads + SEO for Real Estate Lead Gen
50
Google Ads conversions
$3.99
Cost per click
45K+
Facebook reach
A real estate business specialising in land sales needed consistent lead flow. Organic reach was minimal and there was no paid infrastructure in place to capture buyers actively searching for land in the Carolinas.
Land real estate is a niche with specific buyer intent — people searching are often ready to act. Focused Google Ads spend on high-intent keywords to capture that demand at the bottom of the funnel, while building SEO foundations for long-term organic visibility.
Built and managed Google Ads campaigns targeting land buyer keywords, achieving 50 conversions at $3.99 cost per click — well below typical real estate CPC benchmarks. Layered in SEO foundations and email marketing for longer-term pipeline. Supported with Facebook audience targeting to reach 45K+ potential buyers.
Google Ads campaigns targeting high-intent land buyer search terms
Campaign structure optimised for conversion volume at lowest possible CPC
SEO foundations — keyword research, content architecture for land niche
Email marketing sequences for lead nurture after initial capture
Facebook audience campaigns reaching 45K+ targeted users
50
Google Ads conversions
$3.99
Cost per click
45K+
Facebook reach
-
50 Google Ads conversions at $3.99 CPC — below industry benchmarks
-
45K+ Facebook reach to targeted land buyer audience
-
SEO and email foundations in place for compounding long-term pipeline
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