AHI Clinic
38 Qualified Leads at £52 CPL · £2K Budget
38
Qualified leads
£52
Cost per lead
£2K
Total ad budget
An aesthetic medicine clinic in Canary Wharf, London needed to generate qualified patient leads efficiently. Healthcare advertising is restricted on many platforms, CPLs in the aesthetics space are notoriously high, and the budget was limited to £2,000.
With a tight budget in a competitive London market, every pound had to work. Focused on paid campaigns paired with video content to build trust — aesthetics is a high-consideration category where social proof and visual credibility drive conversion more than direct response copy.
Ran targeted paid campaigns and video content for AHI Clinic, generating 38 qualified leads at a £52 cost per lead — within a £2,000 total budget. Combined platform targeting precision with clinical video content to drive qualified enquiries from the right demographic in the Canary Wharf area.
Paid campaign strategy across platforms appropriate for healthcare advertising
Video content production tailored for aesthetics clinic social proof
Audience targeting precision to reach relevant demographic in Canary Wharf / East London
Landing page and conversion flow optimised for qualified enquiry capture
Budget pacing and bid strategy to maximise leads within £2K total spend
38
Qualified leads
£52
Cost per lead
£2K
Total ad budget
-
38 qualified leads generated within a £2,000 total budget
-
£52 cost per lead — strong performance in the London aesthetics market
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Video content established clinic credibility alongside direct response campaigns
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